Right Lead Bookkeeping serves local small businesses and was ready for a more polished, professional brand with stronger readability and recognition. I preserved the original monogram but redesigned its placement so the business name remains clear and prominent. To add personality without sacrificing professionalism, I chose a distinctive typeface inspired by western lettering and cattle brands subtly nodding to the owner’s equestrian background and the meaning behind the name.
The result is a versatile, cohesive logo that strengthens Right Lead’s brand recognition and communicates credibility to their audience.
Before
After
