The Brief
Redesign Website to:
- Match new Logo/Branding
- Give those in crisis quick access to help
- Create a feeling of support for both visitors who are trying to concieve, and those facing a crisis pregnancy
- Improve organization and navigation to direct both clients and donors
What I did – and why
I redesigned Alpha Care Center’s website to align with new branding and support visitors in emotionally sensitive moments. The hero imagery was carefully chosen to feel inclusive and non-triggering for both crisis pregnancy visitors and individuals trying to conceive, setting a compassionate tone while directing users quickly to the help or information they need.
- Video storytelling was intentionally used to humanize the mission, helping donors understand impact while allowing clients to see themselves reflected in the organization’s support.
- Service categories and iconography were designed as a reusable system to support future growth and consistency across digital and print materials.
- A clear CTA hierarchy prioritizes immediate access to care, while secondary CTAs support donor engagement without competing for attention.
