This piece was created for Barb, an EOS Implementer, to use as a sticker inside books gifted to current and prospective clients. She felt a little self-conscious about including her photo on the sticker, but I explained that since her consulting work is rooted in personal relationships, I making her image the focal point of the design, helps establish familiarity, warmth, and approach-ability before a conversation even begins.
I designed a sticker that balanced her brand’s visual identity with a friendly, approachable presentation of her photo. The layout highlights her name and services clearly while maintaining a clean, professional look. The result is a sticker that feels personal and inviting, helping to establish a connection with potential clients and reinforce her brand identity.
