The original logo for this home renovation business consisted solely of the owner’s handwritten name in black. I refined the brand into a more elevated, recognizable identity by pairing a structured, modern typeface featuring strong straight lines with elements that reference construction and blueprints.
The handwritten “R” was intentionally retained to preserve the owner’s personal touch, while a custom wood-grain pattern, shaped like the end of a cut board, was introduced to reinforce the brand’s connection to craftsmanship. A simplified logo variation was also created to ensure usability across applications such as embroidery.
