Right Lead Bookkeeping serves local small businesses with bookkeeping needs. She was looking for a more polished, professional look with increased readability and recognition. I kept the original monogram but incorporated it in a way that didn’t obscure the business name. I also chose a more distinctive font. The business owner has a strong connection with all things equestrian and the business name has a subtle allusion to reins so I found a font that was reminiscent of a western-style lettering and cattle brands.
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